The website can calculate a fuller advertised price
Dealer Spike announced Price Box at noon Eastern on October 26. The feature lets dealers combine a unit’s base price with configured charges and discounts on their websites, and the company says it is available without an additional feature charge. That inclusion applies to Dealer Spike customers, rather than establishing a free standalone website service.
The help documentation describes controls for the main displayed price, fee labels and disclosure text, with separate settings for new and used inventory. Dealers can inspect a preview and return to the older presentation if necessary. This gives the merchant responsibility for configuring what shoppers actually see.
Check the destination as well as the calculation
A significant detail appears in the configuration guide: the base price remains the value sent to external inventory feeds. A total shown on the dealership’s own site should therefore not be assumed to match a listing supplied elsewhere.
The configuration guide places the fee breakdown on vehicle detail pages by default, with an option to show it on listing pages. The FAQ says rental inventory is unsupported and some payment tools still use the base price. Custom styling and scripts may also require attention. CGH has not tested these combinations.
CGH perspective
The useful launch check is a comparison using the same inventory unit in every customer-facing destination. Review a listing, its detail page, and an external marketplace after a feed update. Confirm that labels explain which charges are included and that discounts are applied as intended. A pricing display is only as helpful as the data and configuration behind it.